TikTok is the newest social media platform that confuses many people. To some it may just seem like a lip-sync video app for teens, but its much more.
With TikTok you can reach a huge audience with your business or product. In fact, according to InfluencerMarketingHub, TikTok has 500 million users worldwide, and it was the most downloaded iOS app in 2018.
IF you are thinking about using TikTok for your business, here’s how to determine if it’s a good fit.
STUDY THE PLATFORM
The last thing you want I to sign up for social media platform and look like you don’t know what you’re doing. In order to avoid getting shunned on TikTok, you must sudy the platform. By learning what type of content works on the platform, as well as how to interact with other users, your business can have a natural fit into its culture. There are a lot of silly videos on the TikTok trending page set to hit songs on TikTok.
According to GlobalWebIndex, TikTok is primarily used by people between the ages of 16 and 24, so connecting with them in crative way is the key to success on the platform.
CREATE ENTERTAINING CONTENT
Having learned that TikTok is all about fun and creativity, it’s time for you to start creating your own entertaining and creative content. This is one of the easiest and least expensive ways to promote your business.
TikTok also provides the advantage of not requiring you to make highly-polished videos. Although wacky videos are popular on TikTok, don’t make one if that’s not your business’ style. For example, Lush shows off their products with a fun video demonstration set to music.
You will come across as more authentic if you make light-heated videos that showcase your products rather than trying to create a viral meme and failing.
Promoting your business on TikTok is also possible by launching a hashtag challenge. Another way to promote your business on TikTok is by launching a hashtag challenge. When you run a hashtag challenge, you encourage TikTok users to create or recreate content using your branded hashtag.
Brands such GUESS were among the first to offer hashtag challenges. TikTok users were encouraged to film themselves wearing GUESS new denim line #InMyDenim, with the hashtag.
According to recent article in Mobile Marketer, Chipotle’s #GuacDance campaign was the highest performing branded challenge on TikTok in the US. Approximately 800,000 sides of guacamole were served on Chipotle’s biggest guacamole day ever.
You can promote your business through fun hashtag challenges as well as drive engagement and interaction with your customers.
ENGAGE TIKTOK INFLUENCES
You can work with TikTok specific influencers if they’re not huge yet to broaden your reach on the platform. Typically, Generation Z is against anything that looks like a traditional advertisement. Therefore, you can create a strong connection with TikTok users by working with TikTok influencers.
TAKE ADVANTAGE OF TIKTOK ADS
TikTok has finally introduced ads to their platform after long wait. TikTok offers four types of Ads.
Native Content : Like Snapchat or Instagram story ads, this type of ad supports multiple features, like website clicks or app downloads.
Brand Takeovers : TikTok can now be controlled by brands for the day. With images, GIFs and videos, they can embed links to landing pages or hashtag challenges.
Hashtag challenges : Instead of trying to make your hashtag challenge go viral on your own, use promoted hashtags to increase engagement.
Branded Lenses : Like the Snapchat 2D and 3D lenses, branded lenses are for faces of photos.
In addition to posting content on a social media platform, you can also advertise on it to reach a big audience. As well as offering precise targeting, TikTok allows you to make sure your ads are reaching the exact users who are interested in what you are offering.